Innovations

No false modesty: We at GKN Sinter Metals are at the forefront of trends and innovation. We have a clear vision of what’s to come – and we’d like to share and discuss our points of view, ideas, plans and achievements with you.

Technologies

Rapid prototyping enabled by Additive Manufacturing, high-density storage of hydrogen in metal hydride tanks: the team at GKN Sinter Metals is bringing game-changing technologies to life. We’ll keep you updated on the latest trends and applications.

Behind the Scenes

People – Products – Processes. We’ll take you behind the scenes of these three main pillars of GKN Sinter Metals and give you insights into our way of creating innovations – always from a very personal perspective.

Authors

Susanne Huetter

Hi, I am Susanne and I’m a marketing specialist with more than nine years of experience in B2B. I graduated from the University of Erlangen-Nuremberg with a Master of Arts in media science and am passionate about growth hacking, mind-mapping, sketchnoting and learning something new every day.

To me marketing is about creating powerful, authentic and engaging stories around a brand. Stories work because our human brains are not only designed to remember them but are also stimulated when we listen to them.

But to tell the story right, marketers need to be able to do two important things: perceive the product, service or technology through the eyes of a customer and become an interface between sales, R&D and engineering. Only when the needs and interests of our customer are always in focus can we create truly useful content, spark genuine enthusiasm and build long-term relationships.

Find me on:
THE FUTURE OF WORK

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